Experience first-hand what it's like to "Fight for Every Yard" in Madden NFL 10. With the all-new Pro-Tak animation technology, players have more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won't end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation to date, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before.

As leaves turn brown and the temperature drops the videogame industry knows that a new Madden game is just around the corner. Madden NFL 10 hits store shelves on August 14 and comes with new modes, gameplay tweaks and broadcast-style presentation changes that most football fans will appreciate. There are issues with some of the new aspects that have worked their way into Madden (and things that have been taken out), but there's no denying that this is the best pure football experience in videogame history.